KIA

The Optima was Kia's new car launch of 2006. People were encouraged to "get the whole story" in David and Goliath's TV spots. The microsite paid this off with all 7 features representative of the all-new Optima.

Kia also wanted to blanket the web across the auto purchase funnel to drive customers to "get the whole story" from the microsite.

In addition to the launch of their all-new Optima, Kia needed banners for the rest of their full-line of vehicles (Spectra, Spectra5, Rio, Rio5, Sorento, Sportage and Amanti). Pinacol built interactive Flash banners (using Motif's polite banner format) to let the user dive deeper into the features without having to click.