MGD

Miller Genuine Draft knows the value of experience, and their Fall Essentials site promotion demonstrated their goal of attracting the mature beer-drinking audience.


 

Pinacol worked with Y&R Chicago to keep the mgd.com and mgdlatino.com sites current, and to keep customers coming back for more golden-filtered rich taste. Hired as the System Administrators for the MGD server, Pinacol evolved into the on-call technical staff for all site updates, as well as the development team behind Y&R and Transistor well-executed creative visions, including Flash animations and video. Pinacol's latest work with MGD included a microsite for MGD and Common Ground Marketing's "The Craft" promotion. Staged in Chicago, through the months of February and March, top name artists performed eight shows to promote MGD, and the microsite helped promote the event schedules, artist information, and summaries with videos and photos from the events