MTV Hits

When MTV and Transistor Studios approached Pinacol, the task at hand was straightforward enough—create a simple yet robust MTV Hits teaser site, to introduce the MTV Hits network by allowing users to create their own custom playlists and enter to win MTV prizes. However, with the project’s tight timeline for development, bringing the MTV Hits site to life required Pinacol’s laser-like precision and world-class creative and technical implementation.

Pinacol worked with Transistor to create the site, from creative concepts to live site in under a month. Integrating new assets each week, to keep the site fresh and keep users coming back, Pinacol developed an expandable framework using PHP and Flash video. The life of the site was a month, but in that month the site generated over 12,000 unique users, and over 6,000 unique user-generated hit lists for MTV’s month-long promotion on the MTV Hits channel.